Everything I've
learned out loud.

Growth marketing, AI, and project management — written from inside the work, not above it.

Zero-click isn't the problem. It's the new channel. — Jul 17, 2026 The inverted funnel: show up before the funnel starts — Jun 2, 2026 When access is democratized, judgment is the advantage — May 28, 2026 When content converges to the mean: volume is not a strategy — May 19, 2026 Your AI doesn't know what's in your ad account — May 13, 2026 GEO: optimizing for an audience that doesn't click — Apr 28, 2026 The Distribution Engineer: probably the most valuable role of 2026 — Apr 20, 2026 Talking to a model or designing a system? — Mar 11, 2026